Tips for a Successful Flash Sale
A flash sale is a discount or promotion that is offered only for limited time. The aim of a flash sale is to foster a sense of urgency amongst clients to take advantage of a deal before the time is up. This sense of urgency should result in a huge number of sales within a short period of time.
Steps for creating an effective flash sale include:
Determine the goal of the sale. Is it to clear out old inventory? Reveal a new product?
Choose the right product for your market. Ensure that the product provides value to your target audience.
Promote ahead of time. Market your sale before you go live!
Keep the time frame short. “Limited time” should truly mean the sale is limited. This creates a sense of urgency.
Confirm inventory. Don’t frustrate yoru customers by selling out instantly.
Offer free shipping. Customers are much more likely to make a purchase if there is free shipping and will often add more items to reach the minimum amount to qualify for free shipping.
