How to start an online store
Steps to set up your online store:
Decide what you want to sell in your online store. Consider your interests, expertise, and what products are in demand.
Research your market by reviewing other online stores that sell similar products. Check out their prices and how they market themselves. Identify your unique selling position. Why would a customer prefer your products or services over your competitors?
Choose a platform: There are many e-commerce platforms available that make it easy to set up an online store. Squarespace is Small Sites’ preferred platform.
Decorate your store with graphics, images, and compelling copy. If you have one, make sure your new store aligns with the logos, fonts, and color palettes in your branding guide.
Choose a payment processor that integrates with your e-commerce platform, such as PayPal or Stripe. Decide on your shipping options and rates.
Use high-quality images and informative descriptions when listing your products. Don’t let fluffy language detract from a list features important to your customers.
Go live! Launch your site and start marketing. Consider deals and other promos to get people to your store. Use social media, email newsletters, and (if you have the budget) print and digital advertising.
Don’t let your store get stale. Keep up with your inventory and add new products regularly.
Want help from a professional? Small Sites has great prices and tons of support for entrepreneurs like you!
